The Pinterest Strategy Most eCommerce Stores Completely Miss

When it comes to social media marketing, most e-commerce store owners usually think of Facebook, Instagram, and TikTok. Pinterest is frequently disregarded, which is a grave error.

Pinterest is a visual search engine in addition to being a social media site. Additionally, if you know how to use it, it can rank among your top sources of traffic conversion. However, many e-commerce companies fail to take advantage of the most effective Pinterest tactic: evergreen, search-optimized content pins that include product links supported by ecommerce virtual assistant services.

You're probably losing out on thousands of dollars if you're an online retailer and don't use Pinterest effectively. Here's why, as well as a solution. 

Why Pinterest is different (and better) for e-commerce

Users of Pinterest aren't just scrolling aimlessly. They are constantly looking for product ideas and inspiration. Indeed, more than 80% of weekly users have used Pinterest to find a new product or brand.

However, a well-optimized Pin can continue to generate traffic for months or even years, in contrast to Instagram. People use Pinterest to plan purchases for weddings, home décor, fashion, seasonal gifts, and even specialized hobbies.

Because of this, Pinterest is an unexplored treasure trove for online retailers who sell tangible goods. However, a lot of shops make one of two errors:

• They completely disregard Pinterest.

• They use Pinterest similarly to Instagram, emphasizing short, trendy posts over lengthy, search-based content. 

The strategy most e-commerce stores miss

Creating SEO-rich, evergreen Pins that are directly linked to product pages or valuable blog content is a Pinterest tactic that most retailers overlook.

Pinterest is not just about sharing lovely photos. It involves using Pins that continue to function long after they are published to create a system that continuously brings qualified traffic to your store.

Here’s how:

1. Produce Problem-Solving Evergreen Content

Consider the queries that your intended client is posing:

• "Greatest presents for dog owners"

• "Small kitchen organization tips"

• "Sweetheart summertime ensembles under $50"
  
  

Now consider how your products contribute to those solutions. Make straightforward blog entries or landing pages centered on these subjects, including links to your merchandise. Your Pins will point to these pages as the main sources of content.

2. Design multiple pin variations per product.

Pinterest is a visual platform where reach is increased by producing several visual versions of your product or blog post. To appeal to different audiences, use a variety of headlines, backgrounds, colors, and angles.

This is where an e-commerce virtual assistant can be extremely helpful. It takes time to design pins and schedule them regularly, but a trained ecommerce virtual assistant can do it all while you concentrate on making sales.

3. Use keywords as you would for Google.

Use keywords that your ideal client searches for in the titles, descriptions, and board names of your pins, just as you would when optimizing a blog post for Google. Fore, So cute!" is a bad title. "Minimalist Gold Hoop Earrings for Everyday Wear—Under $30" is a good title.

To make sure every Pin has the best chance of ranking, you can assign keyword research and SEO optimization to an ecommerce virtual assistant.

4. Schedule pins weekly, not daily.

Pinterest thrives on consistency, in contrast to other platforms that require daily engagement. You can schedule pins ahead of time with tools like Tailwind. Your VA can plan weeks' or even months' worth of content, which is another way that ecommerce virtual assistant services save time.

Why most store owners don’t do this (and how to fix this)

The fact is that this tactic is effective. However, it requires consistency, design, research, and time. For this reason, the majority of owners of e-commerce sites are either not aware of it or do not have enough time to complete it.

Ecommerce virtual assistant services are a perfect fit for that. A trained ecommerce virtual assistant can:

• Perform keyword research on Pinterest.

• Make graphics that are optimized for Pinterest.

• Create Pin descriptions that are optimized for search engines.

• Use tools such as Tailwind to schedule content.

• Track results and adjust tactics.

You can achieve consistent Pinterest growth without the hassle of outsourcing this to a professional virtual assistant (VA) rather than trying to do it yourself or hiring a full-time marketing staff. 

How to get started

To make this strategy work, you don't have to be an expert on Pinterest or a graphic designer. You just have to do the following:

• Pick five to ten seasonal or best-selling items.

• Use rich keywords when creating (or updating) landing pages or blog content.

• Employ a Pinterest-focused virtual assistant for ecommerce.

• Create a system for scheduling and creating pins.

• Track conversions and traffic, then scale what works.

The secret weapon that most e-commerce businesses are ignoring is Pinterest. It's a strong e-commerce traffic generator. You can make Pinterest into a profitable machine for your store with the correct approach and assistance.

Consider e-commerce virtual assistant services to handle this for you if you're pressed for time or don't know where to begin. We at Ecommerce Ally assist online merchants like you in transforming social media sites like Pinterest into reliable, expandable growth avenues.